Build Your Persuasive Power — Podcast with Amy Richards

Richards, AmyLearning to lead means building consensus. In this episode of Conference for Women’s radio show, “Office Hours,” author Amy Richards explains how you can strategically bring people around to your way of thinking.

Click “more” to read more and listen to the full podcast. 

Richards has spent years honing her powers of persuasion as an author, activist, and cofounder of the Third Wave Foundation, which organizes and empowers young feminists 15 to 30 years old.

Some key lessons:

—First and foremost, listen; it’s your job to make your story fit into the other person’s narrative.

—Stories are more convincing than statistics. Tailor your stories to the specific context you’re in.

—Don’t spend all your time trying to convince people; accept that sometimes you won’t be liked and make the tough decisions anyway.

—Bottling up your emotions at work can be counterproductive; let them out, but in ways that are appropriate for your particular situation.

—Be ready to network in all situations. “The most personal settings can be, sometimes, the most professionally profound.”

—The most senior person in the room is not necessarily going to be the biggest help to you. Look a little down the ladder for contacts with staying power.

About Amy Richards: After graduating cum laude from Barnard College in 1992 with a degree in Art History, Amy Richards embarked on an unexpected career as a feminist activist, writer, and organizer. What began as a summer project, Freedom Summer ’92, a cross-country voter registration drive, eventually led Amy to co-found the Third Wave Foundation, a national organization for young feminist activists between the ages of 15 and 30. Amy’s leadership and visionary work launched her as a primary spokesperson and leading voice for contemporary feminist issues.


About Sam Ettus: Sam is the leading lifestyle and parenting expert for working women. Ettus has coached thousands of women, from celebrities, to entrepreneurs, top CEO’s and professional athletes. Ettus is a best-selling author of four Random House books and a contributor to Forbes and Disney’s parenting site, Babble. She hosts a nationally syndicated radio show for working moms and has interviewed countless luminaries from Al Roker to Bethenny Frankel and Mary J. Blige. Ettus has made hundreds of local and national TV appearances and is a sought after speaker at corporations, conferences and colleges. Ettus earned her B.A. and M.B.A. from Harvard University. Connect with Sam here. @SAMANTHAETTUS